Best Practices

Zone Configuration

The shape and distribution of Geofences and GEOLINE™ should suit the commercial and natural environment they relate to. There are no limitations on the number of Zones, Fences or Actions to be created for an app. We suggest having a look at our use cases to get ideas of the best solution that fit your marketing campaign.

For example, if you want to target customers that regularly visit cafes in San Francisco, rather than Geofencing all of the cafes and adding them to a single Zone, you should Geofence each cafe in its individual Zone and then build Journeys for them in Journey Builder to track your customers. You can add multiple Geofences or GEOLINE™ in one Zone, but it should be suit your use case and help better your user engagement.

Minimum Re-trigger Time

Minimum re-trigger time (MRT) is the amount of time that needs to expire before the Zone allows a re-trigger of the actions on a device. If checkout is not enabled for a Zone, the MRT starts immediately after a user checks into a fence. For example, if you enter 10:00 as the MRT for a Zone, actions will only re-trigger when the user checks into the same Zone after 10 hours and the Zone will be not tracked for triggering for the next 10 hours. This, in turn, will help reduce battery drain.

If check-out is enabled, the MRT activates only after a device has checked out of the Fence it checked into. For example:

  • You set the MRT to 1 hour and you trigger the Zone at 10:00 AM.
  • You stay in the Zone for 35 minutes and then check out of the Zone at 10:35 AM.
  • The Zone will be disabled for 1 hour and will be available again at 11:35 AM.

We recommend setting the MRT to as high a value as possible to avoid spamming the device with notifications and to save on battery power.

Start Active Time and End Active Time

Start Active Time and End Active Time can also be set for a Zone as a whole. These are entered as a time range and override any Time Range Conditions that have been set within Actions. The Start and End Active Times for a Zone make the Zone undetectable by a device outside of that time range, thereby substantially reducing battery consumption. Limiting the active time can lower battery consumption.

Rule Download Interval

Rule Download Interval is the minimum period of time the Bluedot Point SDK waits before downloading the new set of Zones, Geofences, GEOLINE™, Actions, and Conditions (collectively known as the rule set). It is recommended to use the longest suitable time period depending on your data update frequency as a longer interval will save battery power. The default allocated time is 1 hour and the maximum time is 48 hours.

Created by Bluedot DevOps on February 24, 2018

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